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Luma Health

We redesigned Luma's launch experience to make complex health workflows feel clear, human, and trustworthy.

Industry Health Tech

Scope Product Marketing Site

Timeline 4 weeks

Challenge

Powerful product, confusing first impression.

Healthcare buyers struggled to map features to outcomes quickly enough during evaluation.

We rebuilt messaging and interaction hierarchy around clinical trust and operational clarity.

Strategy

01

Mapped each product surface to measurable care-team impact instead of feature density.

02

Added evidence architecture to support procurement confidence and cross-functional buy-in.

03

Reduced decision friction across high-intent CTA paths.

Visual highlights

A crisp identity system designed to feel modern, credible, and approachable.

Clear teal and neutral tones that signal trust without becoming cold or clinical.

A product story built to clarify positioning quickly and increase confidence before the first demo.

Results

31% demo request growth

22% reduction in sales cycle ambiguity

1.9× lift in stakeholder response quality

Next step

We turn product complexity into confidence and conversion.